Tame thick, frizzy or unmanageable locks with Percy & Reed’s high-performance hair oil, says beauty editor Emma Robertson
Before investing in a new beauty product, it’s always reassuring to know that it passes the toughest performance test around – backstage at London Fashion Week. Enter this hard-working hair oil from Brit-cool brand Percy & Reed. A behind-the-scenes staple for its award-winning session stylist Adam Reed, the oil comes to the rescue of thick, frizzy and unruly locks, achieving beautiful, ‘ready-to-wear’ hair in mere moments – a must when the clock’s ticking before a show. In real-life terms, you’ll witness an almost immediate smoothing and shine-enhancing transformation, courtesy of the star ingredient, pomegranate seed oil. Pro-vitamin B5 acts like a moisture seal to fight frizz throughout the day, too. Simply run through damp hair to help style and manage, or as a finishing touch for a runway-ready sheen.