WHY OUR BERRIES
TASTE THE BEST

Enjoy strawberry season with the sweetest, ripest picks from our trusted farmers

Nothing says summer like a bowl of ruby-red berries smothered in cream – so make sure you’re always picking the best with our British berries. We’ve been working with some of our berry farmers for more than 40 years, which means they understand our rigorously high standards and give us the prime picks from the strawberry patch every summer. It all comes down to flavour for us, so our pickers leave the strawberry on the plant for longer so it has time to develop maximum sweetness, perfume and a rich, red colour. Head to store to pick up a pack from one of our British Select Farms, like our fat, juicy Red Diamond or heart-shaped, fragrant Jubilee varieties. In need of some berry inspiration? Try making a refreshing summer frosé by blending strawberries with sweet rosé wine and ice.
See the frosé recipe   See more berry recipes