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M&S elephant soft toy




Photographer: Luke Kirwan

Editor’s Pick: the insiders’ must-haves



Kidswear editor


Drum roll please. Here it is, for mini princes and princesses everywhere, the all-important first cuddly toy

What wonderful news! Prince William and the Duchess of Cambridge have welcomed their third baby into the world. We couldn’t be more delighted for the royal family – I’m sure Prince George and Princess Charlotte are enjoying all of the cuddles right now. And congratulations to all the new and expectant parents out there – as a public service to you, we’ve found the perfect first toy to welcome your special little one into the world. Our 2018 elephant is suitable from birth, super-soft and snuggly. Oh, and one more thing. To all the first-time parents out there: deep breaths. You’ve got this.
Buy the elephant   Baby’s first toys

“The 2018 elephant is the PERFECT
cuddle-now and cherish-forever
baby toy”