Our much-loved label has come a long way since it launched in 2001. This season, we’re giving it a fresh focus with modern shapes and luxurious fabrics
When Juliet Chlad from the Per Una design team was tasked with refining the brand's look and feel, she was inspired by “heritage looks, combined with touches of opulence”. The result? A considered fusion of style and comfort, ideal for those of us who want to look effortlessly put together, but in an individual way.
Every piece in the collection is designed to be mixed and matched for fuss-free styling, and the cosy jumpers will prove a failsafe option on frosty mornings. Texture is a cornerstone of Per Una’s designs, so the team elevated the yarn compositions for the knitwear: think soft knits crafted from natural-fibre blends like wool, alpaca and cotton, at prices that won’t break the bank.
Pair the jumpers with corduroy trousers for a sleek silhouette, or layer with a floral-print midi skirt for a day-to-night look.
Think florals are just for summer? Think again. “Optimistic colour is one of the foundations of Per Una’s DNA, so we’ve built on this with hand-painted ditsy prints and hero florals for autumn,” Juliet says of the striking patterns in the collection. “We celebrate our in-house-designed prints by using them all over our key statement pieces, from a satin midi dress to a slip skirt.”
“Border prints are key for coordinating pyjama-inspired sets and these are hand-drawn by the design team in London,” Juliet says. Encapsulating the relaxed opulence of the collection, these fluid-cut separates look just as good paired with trainers for the school run as they do dressed up with a pair of velvet slingbacks for evening.
“Luxurious Italian wool blends in our signature colours are one of the key features of Per Una outerwear,” Juliet says. “In fact, the twill cocoon coat (pictured) is one of my favourite pieces in the collection – it’s modern, feminine and effortless.”
The coats and jackets in the collection have been designed as confident yet easy-to-wear silhouettes, to balance out the more whimsical feel of the floaty florals and lofty knits. Tactile fabrics, oversized lapels and a multitude of pockets make these coats the finishing touch to every outfit.
Words: Dulcie Emerson