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DENIM UPDATE

OUR BEST-EVER FITS

If you’re anything like us, your jeans are the most hard-working pieces in your wardrobe. Update your denim this spring with three wonderfully flattering shapes, offering our best-ever fits with on-trend authentic washes

The Lily: a leg-lengthening slim fit

When it comes to jeans shopping, a flattering fit is the number one requirement for most people. Our designers have been working hard to ensure our newest jeans shapes – the Lily, the Ivy and the Sienna – work beautifully with your figure, not against it. The slim-fit Lily has a comfortably stretchy mid-rise waistband, designed to sit just below your waist, and strategically placed pockets so you look great from every angle.

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The Ivy: a skinny fit that works with everything

The Ivy is made from super-soft high-stretch denim, which makes our skinniest jeans shape still perfectly comfortable to wear. As with all these styles, the fabric uses responsibly sourced cotton – at M&S, we’re committed to getting 100% of our cotton from more sustainable sources, using less water and fertiliser and providing smallholders with better livelihoods.

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The Sienna: a flattering, versatile
straight fit

All our new jeans shapes come in authentic washes. Take a look at the straight-fit Sienna, which has that effortlessly cool, wonderfully worn look thanks to the sophisticated dyeing process, which leaves refined whiskering and results in authentic fading rather than a solid block of colour. There is a wide selection of shades to choose from, ranging from soft white to medium indigo to black, so whatever your style, we’ve got a wash that works for you.

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Editor: Sophie Hines / Photographer: Daniel Thomas Smith

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