The concept for Fashion Street was pulled together in a day,” says lingerie designer Carly Scott. “I can remember us all sitting in the design room with just a few hours to get our first thoughts and references together – we turned the whole thing around in a week.”
Fashion is fast-paced, so it’s the job of the design team to intercept emerging trends and react. “Our radar is always on,” says creative lead Libby Allan.
“We’re constantly seeking inspiration from different sources,” she continues. “Obviously the catwalk plays a huge part, but street style and blogs are really starting to make an impact.”
The new capsule line, named after the address of M&S’s east London design studio, was heavily influenced by the fashion scene associated with this area. “We wanted it to be more fashion-forward and edgier than our main seasonal collection, with a lean towards the Nineties trend that has been emerging for the last few seasons,” says Carly.
With a mix of lingerie, sports and swimwear, plus pyjamas, the line has something to offer everyone with maximum versatility to mix and match within your existing wardrobe.
“Don’t be afraid to experiment,” says junior lingerie designer Louise Gilmour. “The fashion world is currently loving the ‘beach-to-bed’ trend, which blurs the boundaries between dress codes. So really, you can wear these pieces whatever way you want.”
The team have worked hard to interpret these directional influences while making sure they’re still wearable. “The great thing about this collection is that if you aren’t brave enough to wear the sheer body as a top, you can feel confident by layering it underneath your normal clothes,” says Louise.
What makes M&S lingerie so unique is the renowned technical team. “Our experts would never try and sell you an E cup if they knew the design wouldn’t work for you,” says Carly. “Fashion Street has been a chance for us to use the amazing fit expertise we are known for and combine it with a more fashion-forward approach.”