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As an in-demand blogger, Alex Stedman never puts a foot wrong in the fashion stakes. Can she walk a week in M&S shoes to prove you don’t have to compromise your style credentials for comfort? Find out here

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“Strappy flats are my go-to shoe shape at the moment. They’re more interesting than a basic ballet pump and offer a nice nod to the Sixties trend.”

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Meet Alex Stedman: fashion stylist, creative consultant, founder and editor of online style blog The Frugality. With more than 70,000 followers on Instagram, she has become one of the biggest names in the blogosphere, with fans checking in daily to read her advice and tips on how to look stylish on a budget.

Previously a shopping editor at Red magazine, Alex is now freelance and leading the way in creating what she describes as a ‘portfolio’ career. “No working day is ever the same,” she explains. “One day, I could be running around town for meetings, press days and appointments; the next I might be working on The Frugality at home or doing a photoshoot in Paris.”

As someone who spends the majority of her day on her feet, Alex’s staple footwear styles are trainers and flats. “I love hi-tops because they feel more ‘high fashion’ than trainers – plus, the latter are everywhere at the moment so this is one way to be on trend but a little different,” she says. “My tip would be to wear them with frayed cropped

denim and flash a bit of ankle to lengthen the leg.”

Another star player on the comfort scale, and a firm favourite on Alex’s wish list, is the block heel. “I’m thrilled that they’re in fashion this season. They’re the perfect way to look sophisticated and polished without crippling your feet – plus, you can actually walk in them.”

After hours, Alex loves to bring out her stiletto collection, be it a strappy court or a classic pointed pump. “I often have to attend various events in the evenings,” she explains. “It sounds far more glamorous than it is! Half the time I would love to be at home on the sofa in my PJs watching Stranger Things on Netflix.” She usually styles her heels with a chic blazer-and-trousers combo, but she lets us in on a secret: “I always have a pair of flats in my bag for the way home – life’s too short for uncomfortable shoes!”


“This is what I call my off-duty shoot look. Raw-edge jeans and hi-tops are an effortless combination and have a fashion edge, too.”
“Ankle-strap shoes can be more flattering than you think – pair with a midi skirt for a chic retro nod.”
“They say opposites attract, which is why I love pairing smart chiffon dresses with flats – it takes the girliness down a notch.”
“The It-shoe of the season, heeled loafers are ideal for taking you from meetings to dinner with friends. Stay low-key with jeans and a knit.”
“Khaki is the perfect neutral, especially with footwear; it offsets darker tones. This suede pair adds texture to my outfit.”
“If I worked in an office, this would be my go-to look. Chic black trousers, a great shirt and killer yet comfy heels.”
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Photographer: Ella Sadika / Stylist: Alex Stedman

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