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Simon Hooper aka Father of Daughters wearing premium men’s blue denim jeans holding his twin daughters Ottilie and Delilah

 

Editor’s

Pick+

Photographer: Jonty Davies

Editor’s Pick: the insiders’ must-haves

24.02.2018

Ian Wright

Menswear editor

DAD-PROOF DENIM

Instagram star and dad of four girls Simon Hooper, AKA Father of Daughters, picks the jeans to take on anything

With four girls under the age of 10, a full-on career and more than 750,000 Instagram followers, Simon Hooper is a busy man. “I rarely have time to try things on so I stick to failsafe, quality pieces I can mix and match,” he says. Case in point, classic blue jeans: “I usually go for slim fit – I do a lot of cycling so it’s quite hard to find jeans that fit, but these do really well.” Perfect for pedalling or picking up his twins, these jeans feature high-performance stretch woven seamlessly into premium denim, making them a wardrobe essential. After all, if they can survive four energetic girls, they can survive anything.
Get in the jeans

“The luxurious BRUSHED finish
gives the jeans a premium feel”

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