The suit is back! It’s back and it is mad as hell at being ignored for so long. It was dress-down Friday that killed it off, all those years ago when people decided that suits were restrictive to our creativity and free-thinking, man.
But then it turned out that wearing very relaxed clothes was quite restrictive to your doing any, like, actual work, and some companies abolished dress-down Friday because productivity suffered so much.
But the damage was done and the suit in all its forms was relegated to a fashion back burner. Once upon a time, a loud and snazzy suit meant you were Gordon Gekko, but more recently they’ve tended to turn heads for the wrong reasons.
Suits are definitely back, as I say, but they have yet to shake off their slightly dodgy reputation. Listen, I would take a bullet for Vicky McClure (I wouldn’t, I’m exaggerating) but it is quite easy in a trouser suit (or 'pant suit' as our American
cousins hilariously name it) to look like DI Kate Fleming without having Vicky McClure’s natural star power to carry it off. So, what’s to be done?
For the answer, we need to turn to the bros of Silicon Valley. If you don’t know what a Silicon Valley bro is, it’s a cocky young man working in tech – particularly in California, although no doubt some tech whiz kids in the UK would also refer to themselves as ‘bros’. Think Mark Zuckerberg, but lower down the food chain. Why am I telling you this?
Because bros have been instrumental in bringing back the suit, with new ways to wear it, which apply to women as well. The No 1 thing about your average bro is that they are slobby and don’t like to be uncomfortable – again, think Mark Zuckerberg slopping around in his plastic pool slides.
But occasionally bros need to go and talk to grown-ups, and for that they need to look 95% smarter, which, as we all know, means a suit.
Photography: Jonty Davies / Styling: Chloe Forde / Make-up: Mary Wiles / Hair: Dayaruci / Nails: Charly Avenell