“When I was approached for this collaboration, I couldn’t have thought of a better partner,” says Princess Marie-Chantal of Greece. “When I was living in Hong Kong as a young girl, I would come to England once a year and we’d do these big shops. M&S was a definite stop so it’s always been in my DNA.”

When it comes to her eponymous label, Princess Marie-Chantal is inspired by her own family. “I have five children – the eldest is 20, the youngest is eight – so I always go back to how I used to dress them, or I go back to my own childhood and think of those beautiful nostalgic memories. I think parents do that; they love to remember their own childhood.”

Her brand is known for its luxe fabrics and heritage style, something the designer was keen to replicate with this new collaboration. “I look at the trends – I love checks and I love a soft corduroy. I am very specific about what I bring to my own collection, so I wanted to be sure we created the same for M&S.”

The 33-piece collection (ranging from baby to five years) features merino, cashmere and silks. “I love the tutus, the onesies and the little collars with the M-C touch. The velvet pink dress and the little coats are fabulous too, because they’re so soft.”

But as well as her line being stylish, Princess Marie-Chantal is conscious that it works for kids and their parents. “It’s so much about the feel, the touch and whether the child is comfortable in it,” she says. “It’s also 100-per-cent machine washable – often when parents see something that’s precious, they think it’s difficult to care for.”

Thankfully, this range has the best of everything and, as the designer herself says: “It’s playful, it’s everyday, it’s special, it’s a little bit dressy, it’s casual but with a beautiful twist.”

“When I was approached for this collaboration, I couldn’t have thought of a better partner,” says Princess Marie-Chantal of Greece. “When I was living in Hong Kong as a young girl, I would come to England once a year and we’d do these big shops. M&S was a definite stop so it’s always been in my DNA.”

When it comes to her eponymous label, Princess Marie-Chantal is inspired by her own family. “I have five children – the eldest is 20, the youngest is eight – so I always go back to how I used to dress them, or I go back to my own childhood and think of those beautiful nostalgic memories. I think parents do that; they love to remember their own childhood.”

Her brand is known for its luxe fabrics and heritage style, something the designer was keen to replicate with this new collaboration. “I look at the trends – I love checks and I love a soft corduroy. I am very specific about what I bring to my own collection, so I wanted to be sure we created the same for M&S.”

The 33-piece collection (ranging from baby to five years) features merino, cashmere and silks. “I love the tutus, the onesies and the little collars with the M-C touch. The velvet pink dress and the little coats are fabulous too, because they’re so soft.”

But as well as her line being stylish, Princess Marie-Chantal is conscious that it works for kids and their parents. “It’s so much about the feel, the touch and whether the child is comfortable in it,” she says. “It’s also 100-per-cent machine washable – often when parents see something that’s precious, they think it’s difficult to care for.”

Thankfully, this range has the best of everything and, as the designer herself says: “It’s playful, it’s everyday, it’s special, it’s a little bit dressy, it’s casual but with a beautiful twist.”

“When I was approached for this collaboration, I couldn’t have thought of a better partner,” says Princess Marie-Chantal of Greece. “When I was living in Hong Kong as a young girl, I would come to England once a year and we’d do these big shops. M&S was a definite stop so it’s always been in my DNA.”

When it comes to her eponymous label, Princess Marie-Chantal is inspired by her own family. “I have five children – the eldest is 20, the youngest is eight – so I always go back to how I used to dress them, or I go back to my own childhood and think of those beautiful nostalgic memories. I think parents do that; they love to remember their own childhood.”

Her brand is known for its luxe fabrics and heritage style, something the designer was keen to replicate with this new collaboration. “I look at the trends – I love checks and I love a soft corduroy. I am very specific about what I bring to my own collection, so I wanted to be sure we created the same for M&S.”

The 33-piece collection (ranging from baby to five years) features merino, cashmere and silks. “I love the tutus, the onesies and the little collars with the M-C touch. The velvet pink dress and the little coats are fabulous too, because they’re so soft.”

But as well as her line being stylish, Princess Marie-Chantal is conscious that it works for kids and their parents. “It’s so much about the feel, the touch and whether the child is comfortable in it,” she says. “It’s also 100-per-cent machine washable – often when parents see something that’s precious, they think it’s difficult to care for.”

Thankfully, this range has the best of everything and, as the designer herself says: “It’s playful, it’s everyday, it’s special, it’s a little bit dressy, it’s casual but with a beautiful twist.”