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Trend Spotlight: ideas to inspire

Trend
 Spotlight+

 

BESIDE THE SEASIDE

Holiday season is almost here, so brighten up your kids’ wardrobes with some quirky British seaside style. From swimsuits with adorable ice-cream prints to carefree rainbow-striped dresses, kidswear editor Maggie Davis rounds up the coolest – and cutest – beach-ready pickings

 

SORBET SHADES

Children will love our nostalgic lollipop-inspired prints and sweet candy stripes. Build your little ones’ looks
with bright shorts, bold T-shirts and fun frocks in delicious sherbet hues

 

ICED GEMS
Our new summer range
means boys can rock
pastel shades too

MY GIRL LOLLIPOP
Pair a playful printed swimming costume with a lemon cardigan and striped shorts for an instant beachy vibe

UV protection and
dazzling good looks
combine in these
glitter shades
Shop now →

THE BRIGHT STRIPES
Stock up on summer’s suit-all stripes, starting with this jolly dress

BEACH COOL

Hip kids will love this season’s bold shades and sharp
shapes. Cue crisp, summer-ready pieces in punchy
primary colours or classic monochrome

TOP OF THE FROCKS
This pretty scallop-edged dress – available in bright red or royal blue – will take her from pier to party in style

DECKED OUT
A zip-up hoody is a beach essential – the perfect cover-up if the temperature dips

Top off any beach look in style
with a vibrant straw hat
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SHORE THING
A versatile summer buy, these cropped dungarees work just as well in town as they do on the beach

MIX AND MATCH

From denim cut-offs to retro-style board shorts, we have a range of shorts styles to work with any summer outfit. Just add swimsuits, T-shirts and sun-proof accessories and they’ll be ready to hit the beach

 

SEA URCHINS
Our retro-style swimsuits work perfectly with vacation-ready denim shorts

Photos: Karolina Henke / Styling: Julie Vianey / Grooming: Christina Corway
Set design: Helen MacIntyre

BEACH BOY
Our fun graphic T-shirts arrive in handy two-packs – ideal for summer holidays

Keep them protected with
these colourful sun hats
Shop now

HOT CHIP

Boys will love our quirky sea monster-print T-shirts