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Where Alexa Chung leads, others follow. Having won the award for British Style Icon three years running, fashion’s favourite muse talks inspiration, faux pas and her bestselling collaboration with M&S

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Screen star

Alexa Chung showcases her style in Chanel at the Tribeca Film Festival


How do you describe Alexa Chung? Perhaps best known for her impeccable style, Alexa has been dubbed an ‘It’ girl for the past decade – but this successful entrepreneur is much more than a party girl about town.

A journalist, author, model, presenter and brand consultant – now launching her second fashion collaboration with M&S – the Hampshire-born 32-year old, who even has a designer bag named in her honour (remember the Mulberry Alexa?), has a CV to rival most.

With more than two million followers on Instagram, Alexa is the ultimate poster girl for 21st century fashion and beauty (she's also collaborated with make-up brand Eyeko), inspiring a generation of designers and bloggers to take her lead on what’s hot or not in the industry. Take last year’s tan suede skirt (pictured below): once Alexa wore it, headlines were made. Call it the Alexa effect, or as American Vogue editor Anna Wintour once described her, “a phenomenon”.

Has she ever got it wrong in the style stakes? “Absolutely,” she exclaims. “It's rare that I happen upon a picture of myself and think I smashed it, but perhaps that’s down to my Britishness. I just dress according to what I find exciting or am in the mood for.”

Now launching her highly anticipated second Archive by Alexa Chung collection with M&S, Alexa has reinterpreted her favourite pieces from the extensive M&S archive and made them relevant for today.

This second range is distinctly more luxe than the first, tapping into party season with silver lurex shirts, slip dresses and the must-have black trench.

“Like most Brits, I’ve always had an affection for M&S,” she continues. “It’s a brand that I grew up with, from getting my first bra and school gingham summer dresses to borrowing my dad’s oversized shirts when I first got into fashion. For me, this emotional connection was the most exciting part.”

A life in style

“DJing at the M&S launch for my debut collection, before my brother took over on the decks. I essentially just pressed play on each track!”
“Me at the British Fashion Awards (wearing Erdem). Working with the British Fashion Council has been a privilege.”
“The skirt that launched a thousand ships: I wanted to look Seventies that night. Suede skirts are easy, as they go with so many different things.”
“I was telling Kate Moss my best ‘knock knock’ joke at the Mulberry show at London Fashion Week.”
“Waiting for the Emilia Wickstead show to start. I arrived early and they were handing out free whisky, which is unusual for a fashion show.”
“This was at the Met Ball with my friend Erdem. The dress was his creation – he made me look and feel like a princess.”
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Photography: Getty Images / Interviewer: Charlene Barton

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