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Clever tech for smiley kids

We know what parents want from school uniform: clothes that look smart, wash well and are built to last. So our innovations team have given our range superpowers, from StayNEW technology to weatherproof fabrics, to save you time and stress.

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Stain & weatherproof

This water-repellent (and stain- resistant) finish means spills roll right off the fabric and kids stay dry in sudden downpours. Available on trousers, shorts, skirts, pinafores, blazers and coats.

Stain & weatherproof

This water-repellent (and stain- resistant) finish means spills roll right off the fabric and kids stay dry in sudden downpours. Available on trousers, shorts, skirts, pinafores, blazers and coats.

Shop stain & weatherproof trousers

Stain resistant

Whether they've been making mud pies or getting creative with the paints, Stainaway technology makes washing easy. Available on shirts, polos, blazers, trousers, shorts, skirts and pinafores.

Stain resistant

Whether they've been making mud pies or getting creative with the paints, Stainaway technology makes washing easy. Available on shirts, polos, blazers, trousers, shorts, skirts and pinafores.

Shop stain-resistant shirts & polos

Non iron

The iron can stay in the cupboard with this brilliant time-saving innovation. It's heat-activated, so simply tumble-dry and hang up immediately. Job done.

Non iron

The iron can stay in the cupboard with this brilliant time-saving innovation. It's heat-activated, so simply tumble-dry and hang up immediately. Job done.

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Scuff resistant

Kids can play to their hearts' content and still be smart for school the next day in our durable, coated-leather shoes. Plus clever Freshfeet technology combats the bacteria that causes odour.

Scuff resistant

Kids can play to their hearts' content and still be smart for school the next day in our durable, coated-leather shoes. Plus clever Freshfeet technology combats the bacteria that causes odour.

Shop scuff-resistant shoes

StayNEW

This clever technology helps jumpers keep their colour, retain their shape and stay bobble-free, keeping kids looking super-smart.

StayNEW

This clever technology helps jumpers keep their colour, retain their shape and stay bobble-free, keeping kids looking super-smart.

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Crease resistant

Plump for uniform that doesn't crumple so they'll look smart all school-day long – whatever they get up to.

Crease resistant

Plump for uniform that doesn't crumple so they'll look smart all school-day long – whatever they get up to.

Shop crease-resistant skirts & pinafores

Stretchy cuffs

Brilliantly clever, our Expandicuff shirts mean children (up the age of eight) don't have to mess around with fiddly sleeve buttons. Genius.

Stretchy cuffs

Brilliantly clever, our Expandicuff shirts mean children (up the age of eight) don't have to mess around with fiddly sleeve buttons. Genius.

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Two-pack boys' stain-resistant polo shirts

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Senior boys' stain and weatherproof trousers

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Unisex non-iron
short-sleeve shirts

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Girls' stain and weatherproof classic pleated skirts

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