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Bra Shapes


The first step to finding
your ideal bra is
identifying the shape
that suits your body.
Bras can generally be
divided into three
shapes: full-cup,
balcony and plunge.

1 Full-Cup Bra

These supportive bras give a great shape, whether underwired or non-wired. Full-coverage cups give a smooth outline under clothes.

Expert tip: if you've got full breasts choose a full cup - as well as offering total cover and the necessary support, it suits nearly every body shape.

Shop full-cup bras

2 Balcony Bra

The balcony bra has wider straps which lift from the bottom of the cup, creating an boosting effect. These bras are great for giving maximum uplift and a fuller shape to lower or dropped breasts. Wide-set straps mean they’re great under low-cut necklines.

Expert tip: if you have a slight gap in your cleavage and a more defined shoulder line, a balcony bra will give you the right level of breast support.

Shop balcony bras

3 Plunge Bra

The plunge bra supports the bust from the centre of the cups and pushes the breasts together, creating a great cleavage under tops with a low-cut neckline.

Expert tip: If you've got a small frame and your breasts sit closely together, a plunge style will give you the support and positioning you need.

Shop plunge bras

Bra Styles

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