At M&S, we travel the world searching for the very best produce and suppliers of the highest calibre, so all you have to do to hunt out exceptional food is head in store. We ventured to the frozen coast of Norway to meet the fishermen dedicated to finding the best cod and haddock in the ocean
Rocking and tumbling in a boat in the inky, ice-cold waters somewhere off the frost-bitten coast of Norway probably isn't everyone's first choice when it comes to work, but for the arctic fishermen who brave the swelling seas for weeks at a time, it's the best life in the world.
We travelled to Tromso to meet the people who hunt for "white gold" – cod and haddock – and discover what makes them so extra special, from how they mature in the deep, winter waters to how best to create delicious dishes from these most treasured of fish.
Watch the video and explore the world of the fishermen.
Find out why our cod and haddock from cold, clear waters of Norway is the catch of the day
Our fisherman only catch cod and haddock for M&S in three designated, sustainable waters
M&S only buy from six vessels, which have been chosen for their exemplary fishing methods
We fish during the cold, polar winter to ensure we catch fish of the highest quality
All of our Norwegian cod and haddock is line-caught, never trawled
There are lots of reasons why we should be eating more fish, the most obvious being that it's just so very good for us.
Not only is it a fantastic source of low-calorie protein and blood-thinning omega 3 fatty acids, white fish is packed with B vitamins, which are essential for maintaining your food metabolism and the formation of red blood cells. White fish like cod and haddock are also a good source of vitamin B12, which promotes cardio-vascular health – ideal if you have a family history of diabetes or high blood pressure.
A piece of well-cooked, satisfying fish makes a great meat alternative, too, so why not make it your new year's resolution to try and eat a little more of our sustainably caught cod and haddock? Our fresh recipes, like this flavour-packed Moroccan-style haddock with roast potatoes and red peppers, should give you all the inspiration you need.
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