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Model wearing a black coat, white shirt and grey jeans from the Curve collection

Introducing Curve


Discover our new Curve
collection, thoughtfully designed
in sizes 18 to 32


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Everyday style

Dress your best every day, whatever your size, with Curve. Developed using the insights of more than 2,000 customers, the collection is brimming with trend-led pieces that are crafted with consideration for curvy figures, like statement shirts with no-peep button technology from £27.50.

Show me shirts & blouses

Something for the weekend

Refresh your weekend wardrobe thanks to Curve. Our comfy jeggings are perfectly proportioned to flatter and our faux-leather biker jacket at £59 features secret stretch panels.

Outerwear over here

Fit for an occasion

You’re sure to find something for every occasion in the new collection. Boost your confidence from the inside out with long-line tops in premium no-cling fabrics and little black dresses from £49.50 designed by plus-sized style blogger Danielle Vanier.

Dresses this way

Added extras

Red strappy court shoes on an orange sofa

Fancy footwear

Add the perfect finish to your look with a pair of our pretty flats or statement heels

Show me all shoes & boots

Black point-toe kitten heels on a patterned rug

Sole saviours

Style meets comfort with wide-fitting shoes that tick all the trend boxes

Shop wide fit

Pair of pink bow court shoes on grass

A little bit extra

Step up your footwear game with our range of extra-wide fitting shoes

Shop extra wide fit

Shop away

As seen in

The interview: Danielle Vanier


The blogger talks plus-size
fashion and her role in the new
Curve collection

Read & shop