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Put fish on the menu Sustainable style

 
 
 
 
 
Pure Super Hydrate Pressed Serum falling into a pool of water

 

Editor’s

Pick+

Photographer: Luke Kirwan

Editor’s Pick: the insiders’ must-haves

 

EMMA ROBERTSON

Beauty editor

SUPERCHARGE YOUR
BEAUTY ROUTINE

Swot up on the new beauty trend taking the skin-care world by storm with Pure’s Super Hydrate Pressed Serum

Remember the time-saving 2-in-1 shampoos of the Nineties? Now meet pressed serums – the modern skin-care equivalent. Combining the potency of a serum with the comfort of a moisturiser means this inventive multitasker (originating from trendsetting South Korean routines) cuts your daily regime in half. But Pure’s Super Hydrate Pressed Serum goes even further, promising to hydrate your complexion for 12 hours (all for £14). Its stealth ingredient is vitamin C-rich sloe berries, foraged across the UK by Pure’s mystery ‘Sloe Hunter’ (their identity is a secret to protect top foraging locations). Like all Pure products, the ingredients are 95 per cent natural – and cruelty-free, too.
Shop the pressed serum

“Pure’s SMART serum is
supercharged with responsibly sourced
natural ingredients”

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