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Pure Super Hydrate Pressed Serum falling into a pool of water

 

Editor’s

Pick+

Photographer: Luke Kirwan

Editor’s Pick: the insiders’ must-haves

26.03.2017

EMMA ROBERTSON

Beauty editor

SUPERCHARGE YOUR
BEAUTY ROUTINE

Swot up on the new beauty trend taking the skin-care world by storm with Pure’s Super Hydrate Pressed Serum

Remember the time-saving 2-in-1 shampoos of the Nineties? Now meet pressed serums – the modern skin-care equivalent. Combining the potency of a serum with the comfort of a moisturiser means this inventive multitasker (a phenomenon originating from trendsetting South Korean routines) effectively cuts your daily regime in half. But Pure’s Super Hydrate Pressed Serum goes even further – packed with seriously effective actives, it promises to hydrate your complexion for 12 hours (all for £14). Its stealth ingredient is vitamin C-rich sloe berries, foraged across the UK by Pure’s mystery ‘Sloe Hunter’ (their identity is a secret to protect top foraging locations). Like all Pure products, the ingredients are 95 per cent natural – and made in a British eco factory, too.
Shop the pressed serum

“Pure’s SMART multi-tasker
combines a serum and moisturiser
in one product”

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