Swot up on the new beauty trend taking the skin-care world by storm with Pure’s Super Hydrate Pressed Serum
Remember the time-saving 2-in-1 shampoos of the Nineties? Now meet pressed serums – the modern skin-care equivalent. Combining the potency of a serum with the comfort of a moisturiser means this inventive multitasker (originating from trendsetting South Korean routines) cuts your daily regime in half. But Pure’s Super Hydrate Pressed Serum goes even further, promising to hydrate your complexion for 12 hours (all for £14). Its stealth ingredient is vitamin C-rich sloe berries, foraged across the UK by Pure’s mystery ‘Sloe Hunter’ (their identity is a secret to protect top foraging locations). Like all Pure products, the ingredients are 95 per cent natural – and cruelty-free, too.
Shop the pressed serum