Trend Spotlight: ideas to inspire
Holiday season is almost here, so brighten up your kids’ wardrobes with some quirky British seaside style. From swimsuits with adorable ice-cream prints to carefree rainbow-striped dresses, kidswear editor Maggie Davis rounds up the coolest – and cutest – beach-ready pickings
THE LOOK
Children will love our nostalgic lollipop-inspired prints and sweet candy stripes. Build your little ones’ looks
with bright shorts, bold T-shirts and fun frocks in delicious sherbet hues
MY GIRL LOLLIPOP
Pair a playful printed swimming costume with a lemon cardigan and striped shorts for an instant beachy vibe
UV protection and
dazzling good looks
combine in these
glitter shades
Shop now →
THE LOOK
Hip kids will love this season’s bold shades and sharp
shapes. Cue crisp, summer-ready pieces in punchy
primary colours or classic monochrome
TOP OF THE FROCKS
This pretty scallop-edged dress – available in bright red or royal blue – will take her from pier to party in style
Top off any beach look in style
with a vibrant straw hat
Shop now
THE LOOK
From denim cut-offs to retro-style board shorts, we have a range of shorts styles to work with any summer outfit. Just add swimsuits, T-shirts and sun-proof accessories and they’ll be ready to hit the beach
Photos: Karolina Henke / Styling: Julie Vianey / Grooming: Christina Corway
Set design: Helen MacIntyre
Keep them protected with
these colourful sun hats
Shop now