VAT on our products is now 15%!

We are passing on the whole 2.13% saving to our customers. Why 2.13%?

Here’s how it works:

7 pairs of Freshfeet socks with silver technology
£10 including 17.5% VAT

Price without VAT
£10.00 ÷ 117.5% = £8.51

15% VAT on £8.51
£8.51 x 15% = £1.28

Price with new VAT
£8.51 + £1.28 = £9.79

So the saving is 2.13% - 21p off a £10.00 product
£10.00 - £9.79 = 21p

Your saving will be deducted at checkout (see below). This reduction applies to all products which include VAT. It does not apply to VAT free items such as food or books.

Baby and Toddler items and the majority of Kidswear products are VAT free. Where VAT is applicable to Kidswear and Kids’ accessories, it has been reduced.

The VAT reduction does not apply to wine. This is because the increase in excise tax is greater than the VAT reduction. Hampers containing both food and wine are reduced by 1%.

Product prices do not show the new VAT reduction. Your saving will be applied at checkout.