Our technologists are always hard at work coming up with new and innovative ideas to keep you looking smarter and make your life easier, whether it’s by designing suits that repel water or developing fabric for shirts that don’t need ironing. Take a look at our latest favourite innovations in menswear below.

Stormwear™

Our innovative Stormwear™ finish
keeps you dry Stormwear+™ is made
with stain repellent technology to keep
you dry and smart.

Shop all Stormwear™ clothing
  • Non Iron™

    Our innovative shirts have a special fabric and a clever construction meaning there is no need to iron them, saving you time.

    Shop all Non Iron™ shirts
  • Crease
    Resistant™

    Helping you stay smarter for longer, our crease-resistant™ trousers are ideal for everyday office wear – they’re made with fabric that resists crumpling even when sitting down for long periods.

    Shop Crease Resistant™ trousers

  • Super
    Crease™

    Say goodbye to the effort of pressing trousers. Our smart Supercrease™ technology means that trousers keep their creases crisp wash after wash.

    Shop all Supercrease™ trousers

Active Waistband™

Made with a hidden stretch waistband tht moves with you for greater freedom of movement and improved fit helping you to stay smarter and more comfortable for longer.

Shop all Active Waistband™ trousers

  • Stay New™

    Our Stay New™ fabric is made with technology that reduces fading and bobbling - so your clothes look newer for longer and you stay looking sharp.

    Shop all Stay New™ knitwear

  • Thermals™

    Stay toasty and stay stylish throughout the winter months in our great value range of thermal underwear and warm extra layers.

    Shop all Thermals™

  • Fresh
    Feet™

    Our odour control Freshfeet™ socks help reduce the presence of smelly bacteria, so your feet stay fresh with every step and you go on looking good.

    Shop all Fresh Feet™ socks
Watch our innovations videos on M&S TV