The “Murad Recipe” is featured in every product and is at the heart of all of Dr Murad’s formulas.
He identified three basic skin health issues that every formula needed to address, regardless of the condition they were developed to help.
Because the single most common skin issue is dryness, Dr Murad added hydrators to every one of his formulas. Other ingredients build strong cells that are able to more effectively attract and hold water.
Uncontrolled skin inflammation leads to redness, irritation and the formation of cell-damaging free radicals. Anti-inflammatory compounds such as Liquorice Extract, Arnica and Zinc soothe and quiet the skin whilst improving hydration levels.
Free radicals are constantly assaulting the cells of the skin and the entire body. By adding free radical scavenging antioxidants to his formulas, Dr Murad was able to offer an entirely new level of protection against cell damage.
In addition to commonly known antioxidants, such as Vitamins C and E, Dr Murad has incorporated powerful antioxidant compounds derived from plants such as Goji Berry, Pomegranate and Durian Fruit into his formulas.