Our technologists have been hard at work. From the super lightweight padded bra that gives you an attention-grabbing cleavage, to ladder resistant tights, we've thought of it all. Watch our innovation videos to see what Jamie and our celeb TV ad girls have to say - they've tried and tested it all.

Fed up of killer heels? Our Insolia® heels decrease forefoot pressure, improve body alignment and balance as well as enhance ankle stability so your feet feel comfy all day long. This clever technology works with a contoured insole that shifts your weight from the forefoot to the heel, so you can enjoy your heels without any pain. View Insolia® Shoes

Beat those April showers without compromising on style. Stormwear™ is our unique water repellent finish that means you'll stay smart whatever the weather. This innovative technology works by preventing water penetrating the fibres of the fabric. Water droplets remain on the surface and can be brushed off, so your suit remains dry. View Stormwear™ Suits

Give your cleavage some oomph! These super lightweight and comfortable push up bras are designed for maximum impact with clever padding for a cleavage that looks 2 cup sizes bigger. So how does it work? It’s all down to a special combination of cup moulding technology that sandwiches lightweight fibre between the inner and the outer moulded cups to give that extreme push up without the weight. View 2 Cup Sizes Bigger Bra

When you're run off your feet, the last thing you need is a run in your tights. Made using advanced technology these tights are specially made to stop ladders forming. What’s more they feature our bare cooling technology to keep you cool and fresh all day. View Bare Cooling Ladder Resist Tights